Quoting Brief - Jaffe Websites

Getting To Know You
Your Company/Organisation Name
Your Name
Email Address
Phone Number
Why are we doing this?
What’s the reason for this website?
What problem does it solve, for you & your customers?
Products/Services You Offer
Your Growth Goals for the Business/Organisation
Where are you headed?
What are your short and long term goals for your business?
Elevator Pitch
You have 30 seconds to explain your business to someone with no knowledge of your service/product, how would you summarise it?
And if that person was then to say.... 'Yes, I could use that service, why should I choose you?’
Website outcomes & measures
What are your goals for this website on completion? How will you measure this goals success
Features to include
Essential Desired

What functionality is essential to include within the new website?
Example: Blog, Membership, Testimonials/Reviews
What have been the pain points in your existing website (if applicable)

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Your Audience
Who is your target market/audience?
Name and describe each type. Give as much information as you can about them as a potential customer/user
What problem do you solve for them and why do people need you?
What has prompted them to look for a solution like yours?
What/Who are your customers alternative choices to solve this problem?
What do they offer that you dont?
Do your competitors have any advantage over you?
User Actions
What action would you like your customers to take on your site? Why do these things matter to them?

Eg. Register for details, buy a ticket, or call us, etc
What are the requirements for your website?

What things have you heard people — customers or your client — say they need?
How do you plan to drive traffic to your website?
And Finally......
Competitors
Business Name Website What are they doing that appeals to you
Brands You Aspire To
Business Name Website

What have you found online that you feel have some of the characteristics you are after in your new website

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What existing content (if any) will be used on this new website?
e.g. think blogs, news, data
If you currently have a website, what existing services/plugins must to be re-integrated?
Service Provider Purpose
What pages would you like to incorporate into your new website?
Do you have any Key Dates or Deadlines that you would like to work within?
Budget
All of our projects are bespoke meaning we can flex features and functionality
By providing us a budget we can weight up importance and feasibility, ensuring we deliver the best outcome that are within your budget.
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What are your goals for this website on completion?	How will you measure this goals success

Essential	Desired

What action would you like your customers to take on your site?	Why do these things matter to them?

Business Name	Website	What are they doing that appeals to you